Ventoso launched the "Take Care" campaign by combining the value and effort that hairdressers give to hair with its brand.
In the videos shot by the hairdressers, the importance of hair and hair care was emphasized, and attention was drawn to both the products used and the hairdressers. The campaign, which focuses on the slogan of "take care" due to the delicate and sensitive structure of the hair, was shared by many hairdressers. The care that should be given to the hair was published on social media accounts through Ventoso and distinguished hairdressers.
Ventoso Product Manager İrem Demir talked about the purpose of the campaign as follows: “With Ventoso, we aimed to give consumers the message of taking care of their hair and to show that hairdressers have an important place in this regard, taking into account the value that distinguished hairdressers give to their hair. Thanks to the interest of our hairdresser friends, it was a resounding campaign. Not only did we publish it on our social channels, but we also believe that this campaign, which started to be published as an advertisement on channels such as Youtube, Facebook and Google ads, will benefit both our brand and the participating hairdressers."